Monetize Your Twitter Profile
. Advertisers and Twitters can now get together for product placement and website promotion on a Twitter user's profile.
As written by Adam Oshrow of Mashable.com:
Several months back, the idea of a “pay per tweet” network was quickly refuted as an April Fool’s joke. But that hasn’t stopped Twitter from becoming a serious tool for self-promotion, including many users customizing their page backgrounds to advertise their various web sites and social media profiles.
Now, enter a new service called Twittad that wants to monetize that background real estate. The company is allowing Twitter users to make their page backgrounds available to the highest bidder. Each listing includes the number of followers, the duration, and the price. Advertisers can then purchase the spots, with Twitter ad collecting a 5% commission on the transaction. So far there aren’t enough transactions completed to estimate the average value of a Twitter follower over a given time period, but this example of a recently sold ad spot for an account with 250 followers went for $5 for one month.
There are a few obvious problems with this model, the first of which is that page backgrounds are not clickable and there is no easy way for a third-party service to track any meaningful metrics other than impressions. Further, with so much activity taking place on either your friend timeline in the Web interface or in a third-party app like Twhirl or Tweetdeck, profile pages are not necessarily especially valuable real estate. So, ads purchased through Twittad are almost exclusively a branding play – much like the giant Fig Newton sticker on Ricky Bobby’s windshield in Talladega Nights.
Despite the inherent problems in Twittad’s model, there are a number of other companies attempting to monetize web page backgrounds, including AdCamo, who is providing a platform to both publishers and ad networks.
But quick to respond was the CEO Of TwittAd:
Thanks for the write up. You bring up a great point that the backgrounds are not clickable.
Currently, Twitter does not allow clickable backgrounds on any of their pages other than links they provide next to the search function. If Twitter allowed clickable ads and stats for page views on a profile that will provide the opportunity to bring a ad network to Twitter. But more importantly allow Twitter users to participate in a revenue share program. Sharing ad revenue with users might be the “go for gold” model for Twitter, to keep up with FriendFeed and others.
There are a lot of changes and partnerships with other sites that use the Twitter API so stay tuned to Twittad.com.
Thanks!
James Eliason
President/CEO Twittad.com
Personally, I think is one of those ground floor things that could really take off. Check it out at : TwittAd.com
As written by Adam Oshrow of Mashable.com:
Several months back, the idea of a “pay per tweet” network was quickly refuted as an April Fool’s joke. But that hasn’t stopped Twitter from becoming a serious tool for self-promotion, including many users customizing their page backgrounds to advertise their various web sites and social media profiles.
Now, enter a new service called Twittad that wants to monetize that background real estate. The company is allowing Twitter users to make their page backgrounds available to the highest bidder. Each listing includes the number of followers, the duration, and the price. Advertisers can then purchase the spots, with Twitter ad collecting a 5% commission on the transaction. So far there aren’t enough transactions completed to estimate the average value of a Twitter follower over a given time period, but this example of a recently sold ad spot for an account with 250 followers went for $5 for one month.
There are a few obvious problems with this model, the first of which is that page backgrounds are not clickable and there is no easy way for a third-party service to track any meaningful metrics other than impressions. Further, with so much activity taking place on either your friend timeline in the Web interface or in a third-party app like Twhirl or Tweetdeck, profile pages are not necessarily especially valuable real estate. So, ads purchased through Twittad are almost exclusively a branding play – much like the giant Fig Newton sticker on Ricky Bobby’s windshield in Talladega Nights.
Despite the inherent problems in Twittad’s model, there are a number of other companies attempting to monetize web page backgrounds, including AdCamo, who is providing a platform to both publishers and ad networks.
But quick to respond was the CEO Of TwittAd:
Thanks for the write up. You bring up a great point that the backgrounds are not clickable.
Currently, Twitter does not allow clickable backgrounds on any of their pages other than links they provide next to the search function. If Twitter allowed clickable ads and stats for page views on a profile that will provide the opportunity to bring a ad network to Twitter. But more importantly allow Twitter users to participate in a revenue share program. Sharing ad revenue with users might be the “go for gold” model for Twitter, to keep up with FriendFeed and others.
There are a lot of changes and partnerships with other sites that use the Twitter API so stay tuned to Twittad.com.
Thanks!
James Eliason
President/CEO Twittad.com
Personally, I think is one of those ground floor things that could really take off. Check it out at : TwittAd.com
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